
Dear Satisfied Customer,
My daughter, Holly, recently went for her learners
permit. She remarked to my wife, Geri, that the drivers
license place stank, and wondered why. Neither of them was
able to identify this very distinctive odor. Though I wasnt
there at the time, I knew right away what they were talking
about. It was the all-too-familiar stench . . .
of government.
Hey. I just found out that the legendary Pat Martin, one
of the true copy gods of Leo Burnett, is now out there freelancing,
which is great news for whoever taps into his prodigious
talent. And really bad news for the rest of us freelance
copywriters. I worked with Pat at FCB a million years ago.
He and Ralph Love (an equally daunting talent) were designated
as troubleshooters, working on whatever hot assignment needed
some extra brain power. Typically, there would be the internal
review of everyones ideas on a TV project. Pat and
Ralph would sit quietly and attentively as team after team
would present their boards. Then, at the end, they would
get up and, with no glitz or flash whatsoever, blow the
room away with wave after wave of fresh, often nuts, yet
perfectly reasoned ideas. Always with humility and an infuriatingly
charming unassumingness. In this fashion, they systematically
demoralized the entire creative department for a year or
two. They didnt mean to. They just couldnt help
it. Sadly, the agency was simply incapable of selling advertising
as good as they dreamt up. So they moved on. Back to Burnett
from whence they had come. Now this creative powerhouse
(who, by the way, has never been anything but gracious,
warm and supportive in my experience with him) has been
unleashed on the ad community at large.
Youre my hero, Mr. Martin. But please. Have mercy.
Sometimes, when I go into a mens room with several
urinals, and theres only one guy standing there peeing,
Ill get in line behind him.
The reason baseball is the best sport is the names. One
of my favorite Sox player of the seventies was Walt No
Neck Williams. This year, Sox shortstop Mike Caruso
has been dubbed Slappy. And I had never heard
Burt Blylevens nickname until it came up during some
radio sports talk show recently. His nickname: Burt Be
Home Blyleven. I laughed for way longer than normal
when I heard that.
Stoically,

It seems there was a gamma ray explosion in deep space
recently which, for a few tenths of a second, released more
light and energy than the rest of the universe contains.
What causes gamma ray explosions no one knows, though about
150 theories have been advanced so far.
All the arts aspire to the condition of music.
- Walter Pater
Beware, I bear more grudges
than lonely high court judges - Morrissey (From some
song)
New federal government work titles since the Federal Workforce
Reduction Act:
Deputy to the deputy undersecretary
Assistant chief of staff to the administrator
Associate principal deputy assistant secretary
Time outwits consciousness. - Jean-Francois
Lyotard