
Dear Dotcomrades:
I tried sending out an issue of Write Between The Eyes without
a letter accompanying it once. I got a lot of Hey,
wheres the letter? so I decided not to pull
that stunt ever again.
But Igottatellya, I was sorely tempted to send this particular
one out sans a letter. Why? Because I havent got a
dang thing of interest to say. No amusing anecdotes. No
advertising diatribes. (I have to save them for my Screen
columnn.) No self-promotional devices. I cant even
think of a good self-indulgence in which to wallow.
Since one of my hobbies is railing against bad service,
I suppose I could lay out in detail the last dozen or so
encounters Ive had with institutional ineptitude at
stores and other businesses.
Like when I bought some file cabinets from Office Max recently.
They gave me the wrong color, which I didnt discover
until I got them upstairs to my home office. So I called
and argued with the manager for a while. Finally, they came
to pick up the wrong ones and bring me the right ones (impressive
that I persuaded them to do that, considering that, remarkably,
they dont have a delivery service.) Except they brought
me the wrong ones again. So they took all four back, and
brought me two more. This time they brought the right color.
But the wrong size. When they picked these up and delivered
two cabinets of the right size and the right color, I unpacked
them only to discover that both of them were all dented
in. Finally, having run out of ways to screw up, they picked
up the dented ones and gave me mint-condition cabinets.
Right size. Right color. And thats how Office Max
ground up one of my precious weekends. Of course, thats
not the end of the story. Oh no. Upon examining the receipt
a while later, we noticed that they overcharged us, thus
causing us yet another trip to Office Mess to argue with
the less-than-contrite customer service manager.
If it hadnt been them grinding up the weekend, it
would have been Osco trying in vain to actually fill my
prescription. Osco. We Put The Harm in Pharmacy.
Shouldnt a pharmacy staffed with loons be called a
lunacy?
Or Home Depot, with no helpful staff in sight and interminable
lines. Or Ruby Tuesday, where theyve recently started
serving drinks in undersized plastic mugs and replaced the
really good homemade croutons with little store bought pieces
of hippo crap. And where the prices expand at precisely
the same rate that the portions shrink. On top of which,
the cheerfully brainless staff invariably inform you that
theyre sorry but theyre out of whatever you
ordered ten minutes ago so you choose something else but
theyre out of that too.
Or Penneys catalog department, where surly salespeople
glower at customers and move in an under-water-like fashion,
as if in training for the post office, while, like a swiss
watch running backward, the entire catalog department team
searches for new ways to devolve its record-keeping and
order-picking system. I understand they will be installing
an elaborate network of pneumatic tubes this fall.
Or Sin-e-pox Odious theatres, whose projectionists are into
soft-focus. REALLY soft focus. I attended a movie at one
of their theatres recently, which was run on a broken projector
that mangled and distorted the soundtrack. The manager was
well aware that the projector was broken, yet chose to run
the movie anyway, and chose not to warn customers beforehand.
Some customers can stand it and some cant
she informed me matter-of-factly.
Chicago Cable. Sears. Builders Square. Casio. Saturn.
McDonalds. Chicago White Sox. Every bank. Every supermarket.
Every car dealership. The list of businesses not yet visited
by concepts like competence, quality and customer service
goes on ad nauseum. I have stories about these businesses
that might be even worse than the stories you no doubt have
about them. In the words of Mr. Saturday Night, Dont
get me started.
Have a fine summer.
Stoically,

You can tell the ideals of a nation by its advertisments.
- Norman Douglas
Thirty-two cows ate themselves to death in Olympia, Wash.,
after one of them shook loose a pipe on an automatic feeding
machine and let loose a torrent of grain.
They just dont know any better, veterinarian
Michael Paros said. (Chicago Sun-Times)
Earthworms have 5 hearts. Ants have 5 noses. Newborn humans
have no kneecaps. Coincidence? I think not.
Fits of Historia
Le Petomane, a 19th-century music hall performer, had the
singular ability to control his farts. He could play tunes,
as well as imitate animals and machinery sounds rectally.
Le Petomanes popularity briefly rivalled that of Sarah
Bernhardt.
Individuals and organizations need to have a way of
doing things for which they have no good reason. -
James March