
Hail Stout-hearted Ad Brethren (and Sistren):
Well, here I am, still sucking at the Omnicom teat, though
no longer at DDB etc. Since last I wrote, Ive hopped
from east of the loop to west of the loop, where Ive
been scribbling furiously at sister Omnicom agency Rapp
Collins Worldwide.
So hows it going? Hows the family? A special
hello to Mary Joe.
You may have noticed that this thing came to you in a big
big envelope, rather than the conventional #10. Theres
one overriding reason for this. Id rather pay the
extra postage than spend an hour folding paper into thirds.
I have better things to do with that hour. Like watching
American Gladiators. Or listening to that new CD by Sorry
About Your Daughter. Or reading Al Frankens new book,
Rush Limbaugh is a Big Fat Idiot.
Id like to close with a rhetorical question. Its
about this recent negative political advertising imbroglio.
Why is it that negative ads are a mortal sin, but attacking
and ruthlessly eviscerating your opponent in the press for
doing negative ads is somehow taking the high road?
Stoically,

P.S. Ive become such a direct male, I couldnt
stop myself from P.S.ing you. Personally, this obligatory
P.S. business P.S.es me off. Why dont they skip the
letter and just send me the P.S., since it usually wraps
the offer up in one succinct sentence? And then, since there
wouldnt be a letter, they could skip the P.S., since
it wouldnt be post-anything. So then Id just
have the offer, briefly stated, without all that bold, italicized,
underlined crap and bogus personalization, as
if they know me. As if!
P.P.S. If you have half as much fun reading this stuff I
send you as I do writing it, thatd be about right.
"It is a popular delusion that the government wastes
vast amounts of money through inefficiency and sloth. Enormous
effort and elaborate planning are required to waste this
much money." -- P.J. O'Rourke, Parliament of Whores
If youre not part of the solution, youre
part of the precipitate. - Steve WrightGreat Moments
in Advertising
"Will it core a apple? Yes, it will core a apple."
- Ralph Cramden
I long to live in a world where this would be front page
news:
"Danish zoologists have discovered a creature that
does not fit into any of the animal kingdom's existing categories.
The sack-shaped creature lives in the mouths of lobsters.
Two Copenhagen University researchers recently recognized
that its anatomy and life cycle have never been seen before."
(Chicago Sun-Times Dec. 17, 1995)
"You, you sit around and ask for ashtrays. Can't you
reach?"
- Bob Dylan (lyric from some obscure song, which title I
forget)"If you want a picture of the future, imagine
a boot stomping on a human face -- forever." - George
Orwell